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Collaborations and top research areas from the last five years
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Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival
Zhang, H., 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
Open Access -
Customer involvement in co-development: problem-solving and decision-making in new product development
Dean, T., Zhang, H. & Xiao, Y., Sep 25 2024, In: European Journal of Marketing. 58, 6, p. 1520-1542 23 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Scopus citations -
Use big data to leverage customer need diversity for radical innovation
Dean, T., Zhang, H. & Xiao, Y., 2023, In: Journal of Marketing Management. 39, 15-16, p. 1620-1644 25 p.Research output: Contribution to journal › Article › peer-review
9 Link opens in a new tab Scopus citations -
Dancing with wolves: how R&D human capital can benefit from coopetition
Vlaisavljevic, V., Gopalakrishnan, S., Zhang, H., Cabello-Medina, C. & Guilbault, M., Jun 2022, In: R and D Management. 52, 3, p. 449-464 16 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Link opens in a new tab Scopus citations -
The role of complexity in the Valley of Death and radical innovation performance
Dean, T., Zhang, H. & Xiao, Y., Jan 2022, In: Technovation. 109, 102160.Research output: Contribution to journal › Article › peer-review
44 Link opens in a new tab Scopus citations
Press/Media
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Researchers from New Jersey Institute of Technology Report New Studies and Findings in the Area of Marketing (Customer Involvement In Co-development: Problem-solving and Decision-making In New Product Development)
9/4/24
1 item of Media coverage
Press/Media: Press / Media
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FOR BUSINESS GRAD NERVANA NAGUIB, NJIT WAS UTOPIA AHEAD OF LAW SCHOOL
5/12/23
1 item of Media coverage
Press/Media: Press / Media
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NJIT BUSINESS PROFESSORS WIN SETON HALL AWARDS FOR BEST ARTICLES
Bandera, C., Gopalakrishnan, S. & Zhang, H.
1/17/23
1 item of Media coverage
Press/Media: Press / Media
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NJIT BUSINESS PROFESSORS WIN SETON HALL AWARDS FOR BEST ARTICLES
Bandera, C., Gopalakrishnan, S. & Zhang, H.
1/17/23
1 item of Media coverage
Press/Media: Press / Media
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FOR THE CLASS OF 2025, RESILIENCY AND HELP ARE THE KEYS TO SUCCESS
Basu Roy, S., Li, M., Guvendiren, M., Biswal, B., Deek, F., Barden, P., Kosovichev, A., Wohn, D., Chen, Y., Flammang-Lockyer, B., Mitra, S., Fresneda Fernandez, J. E., Esperdy, G., Boufadel, M., Simon, L., Cummings, L., Wang, C., Shang, Z., Matveev, V., Ansari, N., Koutis, I., Zhang, H., Bandelt, M., Adams, M. & Theodore, G.
9/27/21
1 item of Media coverage
Press/Media: Press / Media