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Dive into the research topics where Plavini Punyatoya is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Influence of Online Brand Community Management Capability on Firm Performance: An Abstract
Punyatoya, P. & Saini, A., 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 109-110 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Link opens in a new tab Scopus citations -
Effect of supply chain technology internalization and e-procurement on supply chain performance
Pattanayak, D. & Punyatoya, P., Nov 16 2020, In: Business Process Management Journal. 26, 6, p. 1425-1442 18 p.Research output: Contribution to journal › Article › peer-review
27 Link opens in a new tab Scopus citations -
Effects of cognitive and affective trust on online customer behavior
Punyatoya, P., Jan 25 2019, In: Marketing Intelligence and Planning. 37, 1, p. 80-96 17 p.Research output: Contribution to journal › Article › peer-review
138 Link opens in a new tab Scopus citations -
Factors affecting trust towards online retailers in India: An empirical study
Punyatoya, P., 2018, In: International Journal of Business Innovation and Research. 17, 3, p. 342-360 19 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Scopus citations -
Factors driving consumer loyalty intention towards e-tailers: An integrated model
Punyatoya, P., Satpathy, A. & Agrawal, A., 2018, In: International Journal of Business Information Systems. 27, 4, p. 466-492 27 p.Research output: Contribution to journal › Article › peer-review
14 Link opens in a new tab Scopus citations