TY - GEN
T1 - AI Driven Online Advertising
T2 - 33rd ACM Web Conference, WWW 2024
AU - He, Fengxiang
AU - Du, Mengnan
AU - Filos-Ratsikas, Aris
AU - Cheng, Lu
AU - Song, Qingquan
AU - Lin, Min
AU - Vines, John
N1 - Publisher Copyright:
© 2024 Copyright held by the owner/author(s).
PY - 2024/5/13
Y1 - 2024/5/13
N2 - Online advertising contributes a considerable part of the tech sector’s revenue, and has been remarkably influencing the public agenda. With evolving developments, AI is playing an increasingly significant role in online advertising. We propose to create a forum for researchers, developers, users, ventures, policymakers, and other stakeholders to exchange ideas, research, innovations, etc. with emphasis on (1) AI driven mechanism design for distributing advertisements, (2) generative AI for creating content in advertisements, such as the promotion images/videos, and (3) ethics issues, especially in political advertisements, such as user privacy, fairness, hating speech, misinformation, etc. Relevant but not mentioned areas are also much encouraged. We plan to organize a half-day workshop.
AB - Online advertising contributes a considerable part of the tech sector’s revenue, and has been remarkably influencing the public agenda. With evolving developments, AI is playing an increasingly significant role in online advertising. We propose to create a forum for researchers, developers, users, ventures, policymakers, and other stakeholders to exchange ideas, research, innovations, etc. with emphasis on (1) AI driven mechanism design for distributing advertisements, (2) generative AI for creating content in advertisements, such as the promotion images/videos, and (3) ethics issues, especially in political advertisements, such as user privacy, fairness, hating speech, misinformation, etc. Relevant but not mentioned areas are also much encouraged. We plan to organize a half-day workshop.
KW - Algorithmic Game Theory
KW - Auction
KW - E-Commerce
KW - Economics
KW - Ethics
KW - Generative AI
KW - Mechanism Design
KW - Online Advertising
UR - http://www.scopus.com/inward/record.url?scp=85194490147&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85194490147&partnerID=8YFLogxK
U2 - 10.1145/3589335.3641295
DO - 10.1145/3589335.3641295
M3 - Conference contribution
AN - SCOPUS:85194490147
T3 - WWW 2024 Companion - Companion Proceedings of the ACM Web Conference
SP - 1407
EP - 1409
BT - WWW 2024 Companion - Companion Proceedings of the ACM Web Conference
PB - Association for Computing Machinery, Inc
Y2 - 13 May 2024 through 17 May 2024
ER -