This study investigated the factors that affect the relationship between cross-cutting exposure and political participation. It was found that cross-cutting exposure to politically disagreeable news on Facebook, overall, was associated with increased political participation both online and offline. The association was stronger when the cross-cutting exposure came from weak ties, or acquaintances and strangers, and when the individuals were highly engaged with the cross-cutting news. Cross-cutting exposure from strong ties showed no significant relationship with political participation. It is suggested that cross-cutting exposure and political participation in the age of social media are different from those of the offline world, because they are supported by the norm of individual self-expression and take place in more anonymous and comfortable settings.
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction
- Cross-cutting exposure
- Political conversation
- Political participation
- Social media