@inproceedings{1783a5f962384e07a9f8165b81bcb391,
title = "An integrated model for personalization, privacy and security in e-commerce",
abstract = "Customers and firms must understand and appreciate one another's personalization, privacy and security (PPS) vested interests. Customers and enterprises should establish and maintain sufficiently well implemented policies, mechanisms and behaviors to minimize unintended consequences of security breaches that breakdown relationships. An integrated model of personalization, privacy and security from both the customer's and enterprises point of view is presented. The objective is to assure value exchange appropriate levels of vigilance in both security and privacy but not at the expense of the value derived from personalization.",
keywords = "Integrated Model for e-Commerce, Personalization, Privacy, Security",
author = "Jerry Fjermestad and Romano, {Nicholas C.}",
year = "2009",
language = "English (US)",
isbn = "9781615675814",
series = "15th Americas Conference on Information Systems 2009, AMCIS 2009",
pages = "1237--1246",
booktitle = "15th Americas Conference on Information Systems 2009, AMCIS 2009",
note = "15th Americas Conference on Information Systems 2009, AMCIS 2009 ; Conference date: 06-08-2009 Through 09-08-2009",
}