An integrated model for personalization, privacy and security in e-commerce

Jerry Fjermestad, Nicholas C. Romano

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Customers and firms must understand and appreciate one another's personalization, privacy and security (PPS) vested interests. Customers and enterprises should establish and maintain sufficiently well implemented policies, mechanisms and behaviors to minimize unintended consequences of security breaches that breakdown relationships. An integrated model of personalization, privacy and security from both the customer's and enterprises point of view is presented. The objective is to assure value exchange appropriate levels of vigilance in both security and privacy but not at the expense of the value derived from personalization.

Original languageEnglish (US)
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages1237-1246
Number of pages10
StatePublished - Dec 1 2009
Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
Duration: Aug 6 2009Aug 9 2009

Publication series

Name15th Americas Conference on Information Systems 2009, AMCIS 2009
Volume2

Other

Other15th Americas Conference on Information Systems 2009, AMCIS 2009
CountryUnited States
CitySan Francisco, CA
Period8/6/098/9/09

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

Keywords

  • Integrated Model for e-Commerce
  • Personalization
  • Privacy
  • Security

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