@inbook{709ad5868e264d4bae1e429c9a6e4bc1,
title = "Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract",
abstract = "Online consumer reviews (OCRs) are important in determining sales and price of products because they build trust in the seller (Pavlou and Dimoka 2006). Trust is the driving force in e-commerce (Gefen et al. 2003). One of the key ways in which trust is applied in ecommerce is through e-WOM (electronic word of mouth), such as that created through OCR (Dellarocas 2003). Accordingly, interest in OCR has increased from both academics and practitioners as a valuable source of information for consumers making online buying decisions (e.g., Archak et al. 2011). These decisions are influenced by the negative and positive information about a product or service posted online by other consumers (Forman et al. 2008).",
author = "Jorge Fresneda and David Gefen",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-45596-9_258",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "1405--1406",
booktitle = "Developments in Marketing Science",
address = "United States",
}