Are there optimal levels of arousal to memory? Effects of arousal, centrality, and familiarity on brand memory in video games

Keyphrases

• Video Games 100%
• Arousal Level 100%
• Brand Memory 100%
• Arousal 100%
• Three-level 33%
• Recognition Score 33%
• Interaction Effect 16%
• No Significant Difference 16%
• Within-subject Analysis 16%
• Skin Conductance 16%
• Interactive Technology 16%
• Counter-Strike 16%
• Physiological Arousal 16%
• First-person Shooter Games 16%
• Yerkes-Dodson Law 16%

Psychology

• Familiarity 100%
• Shooter Game 33%
• Skin Conductance 33%
• Counter-Strike 33%