Assessing audiences from a cultural perspective: targeting the medical marketplace.

B. Longo

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Pages (from-to)	5-12
Number of pages	8
Journal	Journal of hospital marketing
Volume	9
Issue number	2
DOIs	https://doi.org/10.1300/j043v09n02_02
State	Published - 1995
Externally published	Yes

All Science Journal Classification (ASJC) codes

@article{7d45d8ecb64a47e48d65ec2de6be4ef3,

title = "Assessing audiences from a cultural perspective: targeting the medical marketplace.",

author = "B. Longo",

year = "1995",

doi = "10.1300/j043v09n02_02",

language = "English (US)",

volume = "9",

pages = "5--12",

journal = "Journal of hospital marketing",

issn = "0883-7570",

publisher = "Best Business Books",

number = "2",

}

TY - JOUR

T1 - Assessing audiences from a cultural perspective

T2 - targeting the medical marketplace.

AU - Longo, B.

PY - 1995

Y1 - 1995

UR - http://www.scopus.com/inward/record.url?scp=0029174792&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0029174792&partnerID=8YFLogxK

U2 - 10.1300/j043v09n02_02

DO - 10.1300/j043v09n02_02

M3 - Editorial

C2 - 10172405

AN - SCOPUS:0029174792

SN - 0883-7570

VL - 9

SP - 5

EP - 12

JO - Journal of hospital marketing

JF - Journal of hospital marketing

IS - 2

ER -