Assessing audiences from a cultural perspective: targeting the medical marketplace.

B. Longo

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Pages (from-to)	5-12
Number of pages	8
Journal	Journal of hospital marketing
Volume	9
Issue number	2
DOIs	https://doi.org/10.1300/j043v09n02_02
State	Published - 1995
Externally published	Yes

All Science Journal Classification (ASJC) codes

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title = "Assessing audiences from a cultural perspective: targeting the medical marketplace.",

author = "B. Longo",

year = "1995",

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