TY - JOUR
T1 - Augmented reality in the health domain
T2 - Projecting spatial augmented reality visualizations on a perceiver's body for health communication effects
AU - Jung, Soyoung
AU - Lee, Jiyoung
AU - Biocca, Frank
AU - Kim, Ji Won
N1 - Funding Information:
1S.I. School of Newhouse Public Communications, Syracuse University, Syracuse, New York. 2M.I.N.D. Lab, Digital Design, School of Art & Design College of Architecture & Design, New Jersey Institute of Technology. Newark, New Jersey. 3Department of Informatics, Ying Wu College of Computing, New Jersey Institute of Technology, Newark, New Jersey. The project was supported in part by the Newhouse endowment, Syracuse University, awarded to Frank Biocca.
Publisher Copyright:
© Mary Ann Liebert, Inc., publishers 2019.
PY - 2019/2
Y1 - 2019/2
N2 - An experiment is reported that studied the effects of spatial embodiment in augmented reality on medical attitudes about the self. College students (N = 90) viewed public service announcements (PSAs) with overlaid virtual fetuses and X-rayed images of lungs on various interfaces representing embodiment - a two-dimensional screen, a three-dimensional (3D) mannequin, and the participants' bodies (3D). Results indicated that PSA messages with richer embodied interfaces increase the sense of "being there," also known as spatial presence (SP), in sequential order; this leads to increased negative emotion regarding smoking cigarettes and an increased willingness to engage with a cigarette cessation campaign. When the SP mediates the dual model process, only affective attitudes increase the behavioral intention to engage with the campaign.
AB - An experiment is reported that studied the effects of spatial embodiment in augmented reality on medical attitudes about the self. College students (N = 90) viewed public service announcements (PSAs) with overlaid virtual fetuses and X-rayed images of lungs on various interfaces representing embodiment - a two-dimensional screen, a three-dimensional (3D) mannequin, and the participants' bodies (3D). Results indicated that PSA messages with richer embodied interfaces increase the sense of "being there," also known as spatial presence (SP), in sequential order; this leads to increased negative emotion regarding smoking cigarettes and an increased willingness to engage with a cigarette cessation campaign. When the SP mediates the dual model process, only affective attitudes increase the behavioral intention to engage with the campaign.
KW - human-computer interaction
KW - spatial augmented reality
KW - spatial presence
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U2 - 10.1089/cyber.2018.0028
DO - 10.1089/cyber.2018.0028
M3 - Article
C2 - 30668138
AN - SCOPUS:85061803975
SN - 2152-2715
VL - 22
SP - 142
EP - 150
JO - Cyberpsychology, Behavior, and Social Networking
JF - Cyberpsychology, Behavior, and Social Networking
IS - 2
ER -