@inproceedings{5f2ce010175b4fcda332b817f5fa2c09,
title = "Building common ground and reciprocity through social network games",
abstract = "Social network games (SNG) are an extremely popular and rapidly growing application of social network sites (SNS). But are SNGs really social? A survey based on a social cognitive theory approach to uses and gratifications revealed that people are motivated to play the game to create common ground, reciprocate, cope, and pass time. People play SNGs to create common ground for future social interaction rather than seeking direct social interaction in the game. Customization was strongly correlated with social motivations; in particular, use of avatar customization was different from use of space customization. Reciprocity was facilitated more by the design of the game than social motives.",
keywords = "Asynchronous, Avatar customization, Common ground, Customization, Game motivations, Gifting, Online game, Reciprocity, Social computing, Social network game, Social network site, Space customization, Uses and gratifications, Virtual goods",
author = "Wohn, {D. Yvette} and Lee, {Yu Hao} and Jieun Sung and Torger Bjornrud",
year = "2010",
doi = "10.1145/1753846.1754164",
language = "English (US)",
isbn = "9781605589312",
series = "Conference on Human Factors in Computing Systems - Proceedings",
pages = "4423--4428",
booktitle = "CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts",
note = "28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 ; Conference date: 10-04-2010 Through 15-04-2010",
}