Can social presence be contagious? Effects of social presence priming on interaction with Virtual Humans

Salam Daher, Kangsoo Kim, Myungho Lee, Gerd Bruder, Ryan Schubert, Jeremy Bailenson, Gregory F. Welch

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

This paper explores whether witnessing a Virtual Human (VH) in what appears to be a socially engaging discussion with another virtual human confederate/accomplice (VHC) can prime a person to feel and behave more socially engaged with the VH in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between a VH and a nearby VHC. The participants primed by exposure to the brief VHC-VH interaction reported being significantly more excited and alert, perceiving the VH closer, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence towards the VH, compared to those who were not primed.

Original languageEnglish (US)
Title of host publication2017 IEEE Symposium on 3D User Interfaces, 3DUI 2017 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages201-202
Number of pages2
ISBN (Electronic)9781509067169
DOIs
StatePublished - Apr 5 2017
Externally publishedYes
Event2017 IEEE Symposium on 3D User Interfaces, 3DUI 2017 - Los Angeles, United States
Duration: Mar 18 2017Mar 19 2017

Publication series

Name2017 IEEE Symposium on 3D User Interfaces, 3DUI 2017 - Proceedings

Conference

Conference2017 IEEE Symposium on 3D User Interfaces, 3DUI 2017
Country/TerritoryUnited States
CityLos Angeles
Period3/18/173/19/17

All Science Journal Classification (ASJC) codes

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction

Keywords

  • H.5.1 [Information Interfaces and Presentation]: Multimedia Information Systems - Artificial, Augmented, and Virtual Realities
  • I.3.7 [Computer Graphics]: Three-Dimensional Graphics and Realism - Virtual reality
  • I.68 [Simulation and Modeling]: Types of Simulation - Animation
  • J.4 [Computer Applications]: Social and Behavioral Sciences - Psychology, Sociology

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