Abstract
This protocol analysis examines the content of virtual experience in e-commerce, as concurrently verbalized by a sample of 30 participants while interacting with four 3-D products. Thirteen different types of psychological activities were observed and classified into five characteristics of virtual experience: active process, presence, involvement, enjoyment, and affordances. As a result, virtual experience is vivid, involving, active, affective psychological states occurring in an individual interacting with 3-D computer simulations. The study anchors the position of virtual experience on the spectrum of consumer experience with design implications in e-commerce discussed.
Original language | English (US) |
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Pages (from-to) | 13-30 |
Number of pages | 18 |
Journal | Journal of Interactive Marketing |
Volume | 15 |
Issue number | 3 |
DOIs | |
State | Published - 2001 |
Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing