Converging conflicting forecasting parameters in forecasting durable new product sales

Kenneth D. Lawrence, Michael Geurts

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Forecasting sales for a durable product prior to the product's introduction is a necessary but difficult task. Most new product forecasting models require the estimation of parameters for use in the forecasting model. For a specific parameter the forecaster is often faced with estimated parameter values that are not in agreement. Dealing with this problem is the subject of this paper. Specifically, a methodology of dealing with conflicting parameter values is applied to a diffusion forecasting model. Diffusion models are widely used to forecast new product sales for durable products.

Original languageEnglish (US)
Pages (from-to)42-47
Number of pages6
JournalEuropean Journal of Operational Research
Volume16
Issue number1
DOIs
StatePublished - Apr 1984
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Modeling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

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