Digital patronage platforms

Ross Bonifacio, Donghee Yvette Wohn

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Digital patronage refers to the act of singular and sustained financial support to a content creator as a form of appreciation for their work and occurs within unique sociotechnical systems that support financial exchange in addition to creative expression. In this paper, we present a competitive analysis of five patronage platforms - Twitch.tv, YouTube, Patreon, Facebook, and OnlyFans. We describe the financial ecosystems of the five platforms and the perk systems embedded in each of the systems that incentivizes patrons to give support. Digital patronage represents an emerging form of sociotechnical practice that offers an alternative to advertisement-driven business models.

Original languageEnglish (US)
Title of host publicationCSCW 2020 Companion - Conference Companion Publication of the 2020 Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages221-226
Number of pages6
ISBN (Electronic)9781450380591
DOIs
StatePublished - Oct 17 2020
Event3rd ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2020 - Virtual, Online, United States
Duration: Oct 17 2020Oct 21 2020

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference3rd ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2020
CountryUnited States
CityVirtual, Online
Period10/17/2010/21/20

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

Keywords

  • Content creation
  • Crowdfunding
  • Financial support
  • Patreon
  • Patronage
  • Social media
  • Social support

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