Effects of social priming on social presence with intelligent virtual agents

Salam Daher, Kangsoo Kim, Myungho Lee, Ryan Schubert, Gerd Bruder, Jeremy Bailenson, Greg Welch

Research output: Chapter in Book/Report/Conference proceedingConference contribution

17 Scopus citations


This paper explores whether witnessing an Intelligent Virtual Agent (IVA) in what appears to be a socially engaging discussion with a Confederate Virtual Agent (CVA) prior to a direct interaction, can prime a person to feel and behave more socially engaged with the IVA in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between an IVA and a nearby CVA (i.e. a virtual actor). The participants primed by exposure to the brief CVA-IVA interaction reported being significantly more excited and alert, perceiving the IVA as more responsive, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence for the IVA, compared to those who were not primed.

Original languageEnglish (US)
Title of host publicationIntelligent Virtual Agents - 17th International Conference, IVA 2017, Proceedings
EditorsCarol O'Sullivan, Ginevra Castellano, Stefan Kopp, Jonas Beskow, Christopher Peters, Iolanda Leite
PublisherSpringer Verlag
Number of pages14
ISBN (Print)9783319674001
StatePublished - 2017
Externally publishedYes
Event17th International Conference on Intelligent Virtual Agents, IVA 2017 - Stockholm, Sweden
Duration: Aug 27 2017Aug 30 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10498 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference17th International Conference on Intelligent Virtual Agents, IVA 2017

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • General Computer Science


  • Co-presence
  • Social presence
  • Social priming
  • Virtual agent
  • Virtual human


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