Electronic customer relationship management: An introduction

Nicholas C. Romano, Jerry Fjermestad

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This volume of Advances in Management Information Systems (AMIS) underscores the growing importance of customer relationship management (CRM) in information systems (IS) practice and research, as evidenced over the past decade in conferences, journals, and practitioner publications. This introduction does more than just outline the chapters included in the volume; it surveys the state of research on CRM. Thus, we revisit and extend the series of articles the editors authored on CRM as a subfield of the IS discipline to explore whether or not it has matured or languished with the passage of time. We present evidence of continued growth of IS research into CRM up to this point, and then we introduce the chapters within this volume that illustrate the advances made and the issues and challenges that remain in the subfield for further study. We believe that this volume of AMIS sets the stage for continued research for some time to come.

Original languageEnglish (US)
Title of host publicationElectronic customer relationship management
PublisherTaylor and Francis
Pages3-18
Number of pages16
ISBN (Electronic)9781315704883
ISBN (Print)9780765613271
StatePublished - May 15 2015

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Keywords

  • Customer relationship management
  • Electronic customer relationship management
  • Information systems research

Fingerprint Dive into the research topics of 'Electronic customer relationship management: An introduction'. Together they form a unique fingerprint.

Cite this