Evaluating Global Integrated Transportation Application for Mega Event: Role of Trust and Exchanging Personal Information in Mobility as a Service (MaaS)

Soyoung Jung, Hyejin Hannah Kum-Biocca, Frank Biocca, Sung Mu Hong, Mincheol Shin, Hongchao Hu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

By evaluating user experience (UX) with an integrated transportation mobile application, called GoPyeongChang, which was developed for 2018 Winter Olympic and Paralympic Winter Games in South Korea (see Fig. 1), this study aims to provide insights into how the advanced networked technology could be utilized for future, global, mega events. The GoPyeongChang mobile application was primarily designed to help users from different nationalities navigate through the public transportation services they could opt for while attending the mega sports event. This mobile application integrated transportation information to provide international users the ability to navigate Korea using any combination of available transportation systems information (e.g., a shared car system, public transportations information) in four languages (i.e., Korean, English, Chinese, and Japanese). The application allowing users to purchase tickets using the in-app payment system. However, challenges integrating with local based mobile application services, (e.g., phone number-based identification system) was inevitable, and foreign visitors had to suffer from difficulties in using the application due to unfamiliarity with local services and the applications UI hierarchy. Despite these difficulties, this case study surprisingly found that the GoPyeoungChang has contributed to forging global users’ positive attitude toward the site and the mega sports event through the mediating role of trust. This effect extended to the positive evaluation of the image of host country. Based on the findings, we attempted to provide an explanation for the experiential process through which the integrated transportation application was successfully adopted by non-local users who attended the mega sport event.Fig. 1.Fig. 2.

Original languageEnglish (US)
Title of host publicationHCI International 2020 – Late Breaking Posters - 22nd International Conference, HCII 2020, Proceedings
EditorsConstantine Stephanidis, Margherita Antona, Stavroula Ntoa
PublisherSpringer Science and Business Media Deutschland GmbH
Pages575-584
Number of pages10
ISBN (Print)9783030607029
DOIs
StatePublished - 2020
Event22nd International Conference on Human-Computer Interaction, HCI International 2020 - Copenhagen, Denmark
Duration: Jul 19 2020Jul 24 2020

Publication series

NameCommunications in Computer and Information Science
Volume1294
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference22nd International Conference on Human-Computer Interaction, HCI International 2020
Country/TerritoryDenmark
CityCopenhagen
Period7/19/207/24/20

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Mathematics(all)

Keywords

  • Mobile as a service
  • Transportation interface first section
  • User experience

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