Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty, Hairong Li, Frank Biocca

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations
Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Pages428-459
Number of pages32
ISBN (Print)1410612694, 9781410612694
DOIs
StatePublished - Jan 12 2005
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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