Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty; Hairong Li; Frank Biocca

doi:10.4324/9781410612694

Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty
, Hairong Li
, Frank Biocca

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Online Consumer Psychology
Subtitle of host publication	Understanding and Influencing Consumer Behavior in the Virtual World
Publisher	Lawrence Erlbaum Associates
Pages	428-459
Number of pages	32
ISBN (Print)	1410612694, 9781410612694
DOIs	https://doi.org/10.4324/9781410612694
State	Published - Jan 12 2005
Externally published	Yes

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

Access to Document

10.4324/9781410612694

Cite this

@inbook{664880060b3042da933415ddbd0eea25,

title = "Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning",

author = "Terry Daugherty and Hairong Li and Frank Biocca",

year = "2005",

month = jan,

day = "12",

doi = "10.4324/9781410612694",

language = "English (US)",

isbn = "1410612694",

pages = "428--459",

booktitle = "Online Consumer Psychology",

publisher = "Lawrence Erlbaum Associates",

}

Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning. / Daugherty, Terry; Li, Hairong; Biocca, Frank.
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Lawrence Erlbaum Associates, 2005. p. 428-459.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Experiential ecommerce

T2 - A summary of research investigating the impact of virtual experience on consumer learning

AU - Daugherty, Terry

AU - Li, Hairong

AU - Biocca, Frank

PY - 2005/1/12

Y1 - 2005/1/12

UR - https://www.scopus.com/pages/publications/84917365587

UR - https://www.scopus.com/pages/publications/84917365587#tab=citedBy

U2 - 10.4324/9781410612694

DO - 10.4324/9781410612694

M3 - Chapter

AN - SCOPUS:84917365587

SN - 1410612694

SN - 9781410612694

SP - 428

EP - 459

BT - Online Consumer Psychology

PB - Lawrence Erlbaum Associates

ER -

Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this