@inproceedings{2e83930c02854848bedbfd04983625d2,
title = "Explaining viewers' emotional, instrumental, and financial support provision for live streamers",
abstract = "On live streams, viewers can support streamers through various methods ranging from well-wishing text messages to money. In this study (N=230) we surveyed viewers who had given money to a streamer. We identified six motivations for why they gave money to their favorite live streamer. We then examined how factors related to viewer, streamer, and viewer-streamer interaction were associated with three forms of social support provision: emotional, instrumental, and financial support. Our main findings are: parasocial relationship was consistently correlated with all three types of social support, while social presence was only related with instrumental and financial support; interpersonal attractiveness was associated with emotional and instrumental support and lonely people were more likely to give instrumental support. Our focus on various types of social support in a live streaming masspersonal platform adds a more detailed understanding to the existing literature of mediated social support. Furthermore, it suggests potential directions for designing more supportive and interactive live streaming platforms.",
keywords = "Emotional support, Financial support, Live streaming, Parasocial, Presence, Social TV, Social support, Tangible support",
author = "Wohn, {Donghee Yvette} and Guo Freeman and Caitlin McLaughlin",
note = "Publisher Copyright: {\textcopyright} 2018 Association for Computing Machinery.; 2018 CHI Conference on Human Factors in Computing Systems, CHI 2018 ; Conference date: 21-04-2018 Through 26-04-2018",
year = "2018",
month = apr,
day = "20",
doi = "10.1145/3173574.3174048",
language = "English (US)",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
booktitle = "CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems",
}