Explicating user behavior toward multi-screen adoption and diffusion: User experience in the multi-screen media ecology

Business & Economics

• User Experience 82%
• User Behavior 81%
• Ecology 60%
• Neural Networks 54%
• Policy Implications 36%
• Communication Strategies 31%
• Market Dynamics 24%
• Usability 23%
• Ecosystem 23%
• Network Model 22%
• Marketers 18%
• Influence Factors 18%
• Acceptance 17%
• Heuristics 17%
• Customer Satisfaction 17%
• Structural Equation Modeling 16%
• Design Methodology 10%

Social Sciences

• media ecology 100%
• multimedia 60%
• neural network 54%
• customer 39%
• experience 21%
• heuristics 21%
• driver 18%
• acceptance 16%
• market 12%
• communication 12%
• methodology 11%

Engineering & Materials Science

• Ecology 84%
• User experience 67%
• Latent Class Analysis 29%
• Neural networks 27%
• Customer satisfaction 27%
• Ecosystems 24%
• Communication 11%