Exploring variety seeking behavior in mobile users

Kasthuri Jayarajah; Robert Kaufman; Archan Misra

doi:10.1145/2638728.2641702

Exploring variety seeking behavior in mobile users

Kasthuri Jayarajah, Robert Kaufman, Archan Misra

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

6 Scopus citations

Abstract

Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of "variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.

Original language	English (US)
Title of host publication	UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing
Publisher	Association for Computing Machinery, Inc
Pages	385-390
Number of pages	6
ISBN (Electronic)	9781450330473
DOIs	https://doi.org/10.1145/2638728.2641702
State	Published - 2014
Externally published	Yes
Event	2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, UbiComp 2014 - Seattle, United States Duration: Sep 13 2014 → Sep 17 2014

Publication series

Name	UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing

Conference

Conference	2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, UbiComp 2014
Country/Territory	United States
City	Seattle
Period	9/13/14 → 9/17/14

All Science Journal Classification (ASJC) codes

Software

Access to Document

10.1145/2638728.2641702

Cite this

Jayarajah, K., Kaufman, R., & Misra, A. (2014). Exploring variety seeking behavior in mobile users. In UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing (pp. 385-390). (UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing). Association for Computing Machinery, Inc. https://doi.org/10.1145/2638728.2641702

Jayarajah, Kasthuri ; Kaufman, Robert ; Misra, Archan. / Exploring variety seeking behavior in mobile users. UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing. Association for Computing Machinery, Inc, 2014. pp. 385-390 (UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing).

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title = "Exploring variety seeking behavior in mobile users",

abstract = "Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of {"}variety seeking tendencies{"} in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.",

author = "Kasthuri Jayarajah and Robert Kaufman and Archan Misra",

note = "Publisher Copyright: Copyright {\textcopyright} 2014 ACM.; 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, UbiComp 2014 ; Conference date: 13-09-2014 Through 17-09-2014",

year = "2014",

doi = "10.1145/2638728.2641702",

language = "English (US)",

series = "UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing",

publisher = "Association for Computing Machinery, Inc",

pages = "385--390",

booktitle = "UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing",

}

Jayarajah, K, Kaufman, R & Misra, A 2014, Exploring variety seeking behavior in mobile users. in UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing. UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, Association for Computing Machinery, Inc, pp. 385-390, 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing, UbiComp 2014, Seattle, United States, 9/13/14. https://doi.org/10.1145/2638728.2641702

Exploring variety seeking behavior in mobile users. / Jayarajah, Kasthuri; Kaufman, Robert; Misra, Archan.
UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing. Association for Computing Machinery, Inc, 2014. p. 385-390 (UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of "variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.

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M3 - Conference contribution

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Jayarajah K, Kaufman R, Misra A. Exploring variety seeking behavior in mobile users. In UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing. Association for Computing Machinery, Inc. 2014. p. 385-390. (UbiComp 2014 - Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing). doi: 10.1145/2638728.2641702

Exploring variety seeking behavior in mobile users

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