Factors related to privacy concerns and protection behaviors regarding behavioral advertising

Donghee Yvette Wohn, Jacob Solomon, Dan Sarkar, Kami E. Vaniea

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

Research on online behavioral advertising has focused on users' attitudes towards sharing and what information they are willing to share. An unexplored area in this domain is how users' knowledge of how to protect their information differs from their self-efficacy about executing privacy protection behavior. The results of a 179-participant online study show that knowledge explains privacy concerns, but self-efficacy explains protection behaviors. Perceived behavioral control was related to both concerns and behavior.

Original languageEnglish (US)
Title of host publicationCHI 2015 - Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationCrossings
PublisherAssociation for Computing Machinery
Pages1965-1970
Number of pages6
ISBN (Electronic)9781450331463
DOIs
StatePublished - Apr 18 2015
Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2015 - Seoul, Korea, Republic of
Duration: Apr 18 2015Apr 23 2015

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume18

Other

Other33rd Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2015
CountryKorea, Republic of
CitySeoul
Period4/18/154/23/15

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Keywords

  • Online behavioral advertising
  • Perceived behavioral control
  • Privacy
  • Self-efficacy
  • Targeted advertising

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