@inproceedings{8e1b10a0411644d791b93d8a882e18ac,
title = "Factors related to privacy concerns and protection behaviors regarding behavioral advertising",
abstract = "Research on online behavioral advertising has focused on users' attitudes towards sharing and what information they are willing to share. An unexplored area in this domain is how users' knowledge of how to protect their information differs from their self-efficacy about executing privacy protection behavior. The results of a 179-participant online study show that knowledge explains privacy concerns, but self-efficacy explains protection behaviors. Perceived behavioral control was related to both concerns and behavior.",
keywords = "Online behavioral advertising, Perceived behavioral control, Privacy, Self-efficacy, Targeted advertising",
author = "Wohn, {Donghee Yvette} and Jacob Solomon and Dan Sarkar and Vaniea, {Kami E.}",
year = "2015",
month = apr,
day = "18",
doi = "10.1145/2702613.2732722",
language = "English (US)",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
pages = "1965--1970",
booktitle = "CHI 2015 - Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems",
note = "33rd Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2015 ; Conference date: 18-04-2015 Through 23-04-2015",
}