Flexibility in Mass Customization of Houses

Salman Khalili-Araghi, Branko Kolarevic

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Mass customization as a business strategy serves to provide for product variations while maintaining the efficiency of production. Houses are one-of-a-kind products that reflect social and cultural differences of inhabitants who live in them. True adaptation of mass customization in the housing industry demands for flexibility, that is, stability and responsiveness in producing highly customized houses. Achieving that requires smooth flow of information among and effective collaboration between customers, designers, and manufacturers. This paper presents a comprehensive framework in the adaptation of mass customization in the housing industry by delineating fundamentals and technological developments in design, customization, and manufacturing spaces. Difficulties and challenges of such an approach are discussed from both companies’ and customers’ perspectives.

Original languageEnglish (US)
Title of host publicationCustomization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017
EditorsStephan Hankammer, Kjeld Nielsen, Frank T. Piller, Günther Schuh, Ning Wang
PublisherSpringer Science and Business Media B.V.
Pages567-580
Number of pages14
ISBN (Print)9783319775555
DOIs
StatePublished - 2018
Externally publishedYes
Event9th World Mass Customization and Personalization Conference, MCPC 2017 - Aachen, Germany
Duration: Nov 20 2017Nov 21 2017

Publication series

NameSpringer Proceedings in Business and Economics
Volume113
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference9th World Mass Customization and Personalization Conference, MCPC 2017
Country/TerritoryGermany
CityAachen
Period11/20/1711/21/17

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance(all)

Keywords

  • Configuration toolkits
  • Customer participation
  • Housing industry
  • Mass customization

Fingerprint

Dive into the research topics of 'Flexibility in Mass Customization of Houses'. Together they form a unique fingerprint.

Cite this