Flexibility in Mass Customization of Houses

Salman Khalili-Araghi; Branko Kolarevic

doi:10.1007/978-3-319-77556-2_35

Flexibility in Mass Customization of Houses

Salman Khalili-Araghi, Branko Kolarevic

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Scopus citations

Abstract

Mass customization as a business strategy serves to provide for product variations while maintaining the efficiency of production. Houses are one-of-a-kind products that reflect social and cultural differences of inhabitants who live in them. True adaptation of mass customization in the housing industry demands for flexibility, that is, stability and responsiveness in producing highly customized houses. Achieving that requires smooth flow of information among and effective collaboration between customers, designers, and manufacturers. This paper presents a comprehensive framework in the adaptation of mass customization in the housing industry by delineating fundamentals and technological developments in design, customization, and manufacturing spaces. Difficulties and challenges of such an approach are discussed from both companies’ and customers’ perspectives.

Original language	English (US)
Title of host publication	Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017
Editors	Stephan Hankammer, Kjeld Nielsen, Frank T. Piller, Günther Schuh, Ning Wang
Publisher	Springer Science and Business Media B.V.
Pages	567-580
Number of pages	14
ISBN (Print)	9783319775555
DOIs	https://doi.org/10.1007/978-3-319-77556-2_35
State	Published - 2018
Externally published	Yes
Event	9th World Mass Customization and Personalization Conference, MCPC 2017 - Aachen, Germany Duration: Nov 20 2017 → Nov 21 2017

Publication series

Name	Springer Proceedings in Business and Economics
Volume	113
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	9th World Mass Customization and Personalization Conference, MCPC 2017
Country/Territory	Germany
City	Aachen
Period	11/20/17 → 11/21/17

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

Keywords

Configuration toolkits
Customer participation
Housing industry
Mass customization

Access to Document

10.1007/978-3-319-77556-2_35

Cite this

Khalili-Araghi, S., & Kolarevic, B. (2018). Flexibility in Mass Customization of Houses. In S. Hankammer, K. Nielsen, F. T. Piller, G. Schuh, & N. Wang (Eds.), Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017 (pp. 567-580). (Springer Proceedings in Business and Economics; Vol. 113). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-319-77556-2_35

Khalili-Araghi, Salman ; Kolarevic, Branko. / Flexibility in Mass Customization of Houses. Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. editor / Stephan Hankammer ; Kjeld Nielsen ; Frank T. Piller ; Günther Schuh ; Ning Wang. Springer Science and Business Media B.V., 2018. pp. 567-580 (Springer Proceedings in Business and Economics).

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abstract = "Mass customization as a business strategy serves to provide for product variations while maintaining the efficiency of production. Houses are one-of-a-kind products that reflect social and cultural differences of inhabitants who live in them. True adaptation of mass customization in the housing industry demands for flexibility, that is, stability and responsiveness in producing highly customized houses. Achieving that requires smooth flow of information among and effective collaboration between customers, designers, and manufacturers. This paper presents a comprehensive framework in the adaptation of mass customization in the housing industry by delineating fundamentals and technological developments in design, customization, and manufacturing spaces. Difficulties and challenges of such an approach are discussed from both companies{\textquoteright} and customers{\textquoteright} perspectives.",

keywords = "Configuration toolkits, Customer participation, Housing industry, Mass customization",

author = "Salman Khalili-Araghi and Branko Kolarevic",

note = "Publisher Copyright: {\textcopyright} 2018, Springer International Publishing AG, part of Springer Nature.; 9th World Mass Customization and Personalization Conference, MCPC 2017 ; Conference date: 20-11-2017 Through 21-11-2017",

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doi = "10.1007/978-3-319-77556-2_35",

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Khalili-Araghi, S & Kolarevic, B 2018, Flexibility in Mass Customization of Houses. in S Hankammer, K Nielsen, FT Piller, G Schuh & N Wang (eds), Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. Springer Proceedings in Business and Economics, vol. 113, Springer Science and Business Media B.V., pp. 567-580, 9th World Mass Customization and Personalization Conference, MCPC 2017, Aachen, Germany, 11/20/17. https://doi.org/10.1007/978-3-319-77556-2_35

Flexibility in Mass Customization of Houses. / Khalili-Araghi, Salman; Kolarevic, Branko.
Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. ed. / Stephan Hankammer; Kjeld Nielsen; Frank T. Piller; Günther Schuh; Ning Wang. Springer Science and Business Media B.V., 2018. p. 567-580 (Springer Proceedings in Business and Economics; Vol. 113).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Khalili-Araghi S, Kolarevic B. Flexibility in Mass Customization of Houses. In Hankammer S, Nielsen K, Piller FT, Schuh G, Wang N, editors, Customization 4.0, Proceedings of the 9th World Mass Customization and Personalization Conference, MCPC 2017. Springer Science and Business Media B.V. 2018. p. 567-580. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-77556-2_35

Flexibility in Mass Customization of Houses

Abstract

Publication series

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All Science Journal Classification (ASJC) codes

Keywords

Access to Document

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Cite this