Gender and Race Representation in Casual Games

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30 Scopus citations

Abstract

This paper examines gender and race representation in casual games through content analysis. Study 1 looks at gender and race representation in a random sample (N = 200) of casual games retrieved from the websites of the largest five casual game distributors. Study 2 looks at the most popular games on websites of the same five multinational distributors (N = 54) and analyzes how primary characters are portrayed in terms of appearance and personality. Females are overly represented as primary characters but chi-square analyses indicate no significant differences between sexes in terms of how they are portrayed: of note, neither males nor females are depicted in a sexual manner. These results conflict with previous studies of gender representation in game characters: this paper suggests that sampling methodology and the relatively new trend of casual games excluded this subset of games from prior research. Implications are discussed using a social cognitive framework.

Original languageEnglish (US)
Pages (from-to)198-207
Number of pages10
JournalSex Roles
Volume65
Issue number3
DOIs
StatePublished - Aug 1 2011
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Gender Studies
  • Social Psychology
  • Developmental and Educational Psychology

Keywords

  • Casual games
  • Content analysis
  • Gender representation
  • Gender stereotype
  • Race representation
  • Video games

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