Global marketing channels and the standardization controversy

Keyphrases

• Marketing Channels 100%
• Global Marketing 100%
• Adaptation 33%
• Channel Development 33%
• Distribution Channels 16%
• Academicians 16%
• Efficient Strategy 16%
• International Marketing Channels 16%
• Marketing Practitioner 16%
• Developmental Context 16%
• Schematic Model 16%

Social Sciences

• Marketing Channel 100%
• Global Marketing 100%
• Conceptual Framework 14%

Economics, Econometrics and Finance

• Distribution Channel 100%
• International Marketing 100%