Global marketing channels and the standardization controversy

Bert Rosenbloom, Trina Larsen, Rajiv Mehta

Research output: Contribution to journal › Article › peer-review

40 Scopus citations

Fingerprint

Dive into the research topics of 'Global marketing channels and the standardization controversy'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance