How advocacy groups on Twitter and media coverage can drive US firearm acquisition: A causal study

Firearm injuries are a leading cause of death in the United States, surpassing fatalities from motor vehicle crashes. Despite this significant public health risk, Americans continue to purchase firearms in large quantities. Commonly cited drivers of firearm acquisition include fear of violent crime, fear of mass shootings, and panic-buying. Additionally, advocacy groups' activity on social media may capitalize on emotions like fear and influence firearm acquisition. The simultaneous effects of these variables have not been explored in a causal framework. In this study, we aim to elucidate the causal roles of media coverage of firearm laws and regulations, media coverage of mass shootings, media coverage of violent crimes, and the Twitter activity of anti- and proregulation advocacy groups in short-term firearm acquisition in the United States. We collect daily time series for these variables from 2012 to 2020 and employ the PCMCI+ framework to investigate the causal structures among them simultaneously. Our results indicate that the Twitter activity of antiregulation advocacy groups directly drives firearm acquisitions. We also find that media coverage of firearm laws and regulations and media coverage of violent crimes influence firearm acquisition. Although media coverage of mass shootings and online activity of proregulation organizations are potential drivers of firearm acquisition, in the short term, only the lobbying efforts of antiregulation organizations on social media and specific media coverage appear to influence individuals' decisions to purchase firearms.