How Affective Is a "like"?: The Effect of Paralinguistic Digital Affordances on Perceived Social Support

Donghee Yvette Wohn; Caleb T. Carr; Rebecca A. Hayes

doi:10.1089/cyber.2016.0162

How Affective Is a "like"? The Effect of Paralinguistic Digital Affordances on Perceived Social Support

Donghee Yvette Wohn, Caleb T. Carr, Rebecca A. Hayes

Informatics

Research output: Contribution to journal › Article › peer-review

73 Scopus citations

Abstract

A national survey asked 323 U.S. adults about paralinguistic digital affordances (PDAs) and how these forms of lightweight feedback within social media were associated with their perceived social support. People perceived PDAs (e.g., Likes, Favorites, and Upvotes) as socially supportive both quantitatively and qualitatively, even without implicit meaning associated with them. People who are highly sensitive about what others think of them and have high self-esteem are more likely to perceive higher social support from PDAs.

Original language	English (US)
Pages (from-to)	562-566
Number of pages	5
Journal	Cyberpsychology, Behavior, and Social Networking
Volume	19
Issue number	9
DOIs	https://doi.org/10.1089/cyber.2016.0162
State	Published - Sep 1 2016

All Science Journal Classification (ASJC) codes

Social Psychology
Communication
Applied Psychology
Human-Computer Interaction
Computer Science Applications

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How Affective Is a "like"? The Effect of Paralinguistic Digital Affordances on Perceived Social Support

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