Abstract
This paper develops and tests a set of hypotheses concerning how impression management strategies deployed by entrepreneurs affect their likelihood to secure funding. We test our propositions on a sample of nascent ventures seeking business angel funding in the New York metropolitan area. Our results suggest that business angels prefer investment proposals characterized by the moderate use of positive language, moderate levels of promotion of innovation, supplication and blasting of competition, and high levels of opinion conformity.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 543-564 |
| Number of pages | 22 |
| Journal | Journal of Business Venturing |
| Volume | 29 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jul 2014 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Management of Technology and Innovation
Keywords
- Business angels
- Entrepreneurial finance
- Impression management