Fingerprint
Dive into the research topics of 'How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment
Joon Soo Lim, Youngchan Hwang, Seyun Kim, Frank A. Biocca
Research output: Contribution to journal › Article › peer-review
146
Scopus
citations