How to drive customer satisfaction

Rolph E. Anderson, Srinivasan Swaminathan, Rajiv Mehta

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)13-15
Number of pages3
JournalMIT Sloan Management Review
Volume54
Issue number4
StatePublished - Jun 1 2013

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management of Technology and Innovation
  • Strategy and Management
  • Decision Sciences(all)

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