How to drive customer satisfaction

Rolph E. Anderson, Srinivasan Swaminathan, Rajiv Mehta

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

@article{2437639177f641ffbe2d5c511e07b36c,

title = "How to drive customer satisfaction",

author = "Anderson, {Rolph E.} and Srinivasan Swaminathan and Rajiv Mehta",

year = "2013",

month = jun,

language = "English (US)",

volume = "54",

pages = "13--15",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "4",

}

TY - JOUR

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AU - Anderson, Rolph E.

AU - Swaminathan, Srinivasan

AU - Mehta, Rajiv

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M3 - Article

AN - SCOPUS:84880065442

SN - 1532-9194

VL - 54

SP - 13

EP - 15

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 4

ER -