TY - GEN
T1 - How users choose a face lens on snapchat
AU - Rios, Juan Sebastian
AU - Ketterer, Daniel John
AU - Wohn, Donghee Yvette
N1 - Publisher Copyright:
© 2018 Copyright is held by the owner/author(s).
PY - 2018/10/30
Y1 - 2018/10/30
N2 - Snapchat has quickly brought innovative features to the area of social media interactions, one being their Face Lenses, which are digital masks that add a different form of interaction to everyday pictures and videos using augmented reality. In this study, we interviewed 18 Snapchat users to understand their behavior with these Face Lenses, specifically, how they decide on one. We found that participants chose based on goals, personality, and a scroll-first mindset. We contribute one of the first studies on this new feature that has quickly expanded to various other social media applications.
AB - Snapchat has quickly brought innovative features to the area of social media interactions, one being their Face Lenses, which are digital masks that add a different form of interaction to everyday pictures and videos using augmented reality. In this study, we interviewed 18 Snapchat users to understand their behavior with these Face Lenses, specifically, how they decide on one. We found that participants chose based on goals, personality, and a scroll-first mindset. We contribute one of the first studies on this new feature that has quickly expanded to various other social media applications.
KW - Augmented reality
KW - Face filters
KW - Face lens
KW - Selfies
KW - Snapchat
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85058135138&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85058135138&partnerID=8YFLogxK
U2 - 10.1145/3272973.3274087
DO - 10.1145/3272973.3274087
M3 - Conference contribution
AN - SCOPUS:85058135138
T3 - Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
SP - 321
EP - 324
BT - CSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing
PB - Association for Computing Machinery
T2 - 21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018
Y2 - 3 November 2018 through 7 November 2018
ER -