How users choose a face lens on snapchat

Juan Sebastian Rios, Daniel John Ketterer, Donghee Yvette Wohn

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Snapchat has quickly brought innovative features to the area of social media interactions, one being their Face Lenses, which are digital masks that add a different form of interaction to everyday pictures and videos using augmented reality. In this study, we interviewed 18 Snapchat users to understand their behavior with these Face Lenses, specifically, how they decide on one. We found that participants chose based on goals, personality, and a scroll-first mindset. We contribute one of the first studies on this new feature that has quickly expanded to various other social media applications.

Original languageEnglish (US)
Title of host publicationCSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages321-324
Number of pages4
ISBN (Electronic)9781450360180
DOIs
StatePublished - Oct 30 2018
Event21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018 - Jersey City, United States
Duration: Nov 3 2018Nov 7 2018

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Other

Other21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018
Country/TerritoryUnited States
CityJersey City
Period11/3/1811/7/18

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

Keywords

  • Augmented reality
  • Face filters
  • Face lens
  • Selfies
  • Snapchat
  • Social media

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