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Identifying personas in online shopping communities
Yu Xu,
Michael J. Lee
Research output
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Contribution to journal
›
Article
›
peer-review
6
Scopus citations
Overview
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Dive into the research topics of 'Identifying personas in online shopping communities'. Together they form a unique fingerprint.
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Keyphrases
Online Shopping
100%
Online Platform
40%
Community-based
20%
User-generated Content
20%
Online Survey
20%
Online Communities
20%
Personalised Support
20%
Shopping Experience
20%
User-centered
20%
Socialization
20%
Reading Behavior
20%
Shopping Activity
20%
Social Shopping
20%
Community Participants
20%
Posting Behavior
20%
Motivation to Participate
20%
MTurk
20%
Review Rating
20%
Social Sciences
Consumers
100%
Community-Based
25%
Focus Group
25%
Online Survey
25%
Online Community
25%
Socialization
25%
Computer Science
Shopping Online
100%
Online Platform
40%
Individual User
20%
User-Generated Content
20%
Online Survey
20%
Online Communities
20%
Psychology
Focus Group
100%
Socialization
100%