Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence

Hairong Li, Terry Daugherty, Frank Biocca

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advertising, Promotion, and New Media
Publisher	Taylor and Francis
Pages	148-174
Number of pages	27
ISBN (Electronic)	9781315706672
ISBN (Print)	9780765613158
State	Published - Mar 26 2015
Externally published	Yes

All Science Journal Classification (ASJC) codes

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title = "Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence",

author = "Hairong Li and Terry Daugherty and Frank Biocca",

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AU - Biocca, Frank

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