Original language | English (US) |
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Title of host publication | Advertising, Promotion, and New Media |
Publisher | Taylor and Francis |
Pages | 148-174 |
Number of pages | 27 |
ISBN (Electronic) | 9781315706672 |
ISBN (Print) | 9780765613158 |
State | Published - Mar 26 2015 |
Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
- Medicine(all)