Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence

Hairong Li, Terry Daugherty, Frank Biocca

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvertising, Promotion, and New Media
PublisherTaylor and Francis
Number of pages27
ISBN (Electronic)9781315706672
ISBN (Print)9780765613158
StatePublished - Mar 26 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Medicine

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