Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence

Hairong Li, Terry Daugherty, Frank Biocca

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advertising, Promotion, and New Media
Publisher	Taylor and Francis
Pages	148-174
Number of pages	27
ISBN (Electronic)	9781315706672
ISBN (Print)	9780765613158
State	Published - Mar 26 2015
Externally published	Yes

All Science Journal Classification (ASJC) codes

@inbook{a0cf8ce2988148aab3eb4146a663bedf,

title = "Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence",

author = "Hairong Li and Terry Daugherty and Frank Biocca",

year = "2015",

month = mar,

day = "26",

language = "English (US)",

isbn = "9780765613158",

pages = "148--174",

booktitle = "Advertising, Promotion, and New Media",

publisher = "Taylor and Francis",

address = "United States",

}

TY - CHAP

T1 - Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention

T2 - The mediating role of presence

AU - Li, Hairong

AU - Daugherty, Terry

AU - Biocca, Frank

PY - 2015/3/26

Y1 - 2015/3/26

UR - https://www.scopus.com/pages/publications/85087326249

UR - https://www.scopus.com/inward/citedby.url?scp=85087326249&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85087326249

SN - 9780765613158

SP - 148

EP - 174

BT - Advertising, Promotion, and New Media

PB - Taylor and Francis

ER -