Influence of Online Brand Community Management Capability on Firm Performance: An Abstract

Keyphrases

• Brand Community Management 100%
• Online Brand Community 100%
• Corporate Objective 11%
• Managerial Initiatives 5%
• Spatial Barriers 5%
• Customer Brand Engagement 5%
• Firm Growth 5%
• Customer Brand Loyalty 5%
• Brand Communication 5%
• Firm Reputation 5%
• Customer Interaction 5%
• Dynamic Capabilities Perspective 5%

Economics, Econometrics and Finance

• Corporate Objective 50%
• Brand Loyalty 50%
• Brand Image 25%
• Firm Growth 25%
• Customer Engagement 25%
• Corporate Reputation 25%

Social Sciences

• Brand Community 100%
• Business Goal 11%
• Online Communities 5%
• Brand Loyalty 5%
• Brand Image 5%
• Firm Reputation 5%
• Virtual Community 5%