Information overload and the message dynamics of online interaction spaces: A theoretical model and empirical exploration

Quentin Jones, Gilad Ravid, Sheizaf Rafaeli

Research output: Contribution to journalReview articlepeer-review

441 Scopus citations

Abstract

Online spaces that enable shared public interpersonal communications are of significant social, organizational, and economic importance. In this paper, a theoretical model and associated unobtrusive method are proposed for researching the relationship between online spaces and the behavior they host. The model focuses on the collective impact that individual information-overload coping strategies have on the dynamics of open, interactive public online group discourse. Empirical research was undertaken to assess the validity of both the method and the model, based on the analysis of over 2.65 million postings to 600 Usenet newsgroups over a 6-month period. Our findings support the assertion that individual strategies for coping with "information overload" have an observable impact on large-scale online group discourse. Evidence was found for the hypotheses that: (1) users are more likely to respond to simpler messages in overloaded mass interaction; (2) users are more likely to end active participation as the overloading of mass interaction increases; and (3) users are more likely to generate simpler responses as the overloading of mass interaction grows. The theoretical model outlined offers insight into aspects of computer-mediated communication tool usability, technology design, and provides a road map for future empirical research.

Original languageEnglish (US)
Pages (from-to)194-211
Number of pages18
JournalInformation Systems Research
Volume15
Issue number2
DOIs
StatePublished - Jun 2004

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences

Keywords

  • Computer supported cooperative work
  • Computer-mediated communication
  • Human-computer interaction
  • Information overload
  • Interaction coping strategies
  • Message dynamics
  • Online group discourse
  • Virtual community

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