Leveraging applications for successful customer relationships

Kathleen Naasz

doi:10.1201/9781420078220

Leveraging applications for successful customer relationships

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This chapter focuses on Customer Relationship Management (CRM) and the importance of leveraging applications and processes to improve customer relationships from a sales, marketing, and contact center perspective.

Original language	English (US)
Title of host publication	Handbook of Enterprise Integration
Publisher	CRC Press
Pages	415-427
Number of pages	13
ISBN (Electronic)	9781420078220
ISBN (Print)	9781420078213
DOIs	https://doi.org/10.1201/9781420078220
State	Published - Jan 1 2009
Externally published	Yes

All Science Journal Classification (ASJC) codes

General Computer Science

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10.1201/9781420078220

Cite this

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title = "Leveraging applications for successful customer relationships",

abstract = "This chapter focuses on Customer Relationship Management (CRM) and the importance of leveraging applications and processes to improve customer relationships from a sales, marketing, and contact center perspective.",

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ER -

Leveraging applications for successful customer relationships

Abstract

All Science Journal Classification (ASJC) codes

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