Abstract
This chapter focuses on Customer Relationship Management (CRM) and the importance of leveraging applications and processes to improve customer relationships from a sales, marketing, and contact center perspective.
| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Enterprise Integration |
| Publisher | CRC Press |
| Pages | 415-427 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781420078220 |
| ISBN (Print) | 9781420078213 |
| DOIs | |
| State | Published - Jan 1 2009 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- General Computer Science
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