Mining and Analytics in E-Commerce

Research output: Chapter in Book/Report/Conference proceedingChapter


It seems that when anyone considers conducting analytics in e-commerce, whether it be reports, dashboards, or mining, the first thing they think of is website activities. However, given the evolution of the electronics products market, wireless communication, and social media applications, the term e-commerce has taken on a vastly new and complex meaning. Consider marketing initiatives in today’s bold new e-commerce world. Only years ago, analysts focused on click rates and banner views and traditional email.

Original languageEnglish (US)
Title of host publicationBig Data, Mining, and Analytics
Subtitle of host publicationComponents of Strategic Decision Making
PublisherCRC Press
Number of pages17
ISBN (Electronic)9781466568716
ISBN (Print)9781466568709
StatePublished - Jan 1 2014

All Science Journal Classification (ASJC) codes

  • General Computer Science


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