It seems that when anyone considers conducting analytics in e-commerce, whether it be reports, dashboards, or mining, the first thing they think of is website activities. However, given the evolution of the electronics products market, wireless communication, and social media applications, the term e-commerce has taken on a vastly new and complex meaning. Consider marketing initiatives in today’s bold new e-commerce world. Only years ago, analysts focused on click rates and banner views and traditional email.
|Original language||English (US)|
|Title of host publication||Big Data, Mining, and Analytics|
|Subtitle of host publication||Components of Strategic Decision Making|
|Number of pages||17|
|State||Published - Jan 1 2014|
All Science Journal Classification (ASJC) codes
- Computer Science(all)