Micro-news are abbreviated summaries or teasers of news content that are often accompanied with links to longer articles. We investigated motivations and habits of micro-news consumption through mobile social media platforms and how these variables relate to continuation intention. We surveyed 250 U.S. adults and identified six motivations using a uses and gratifications approach: social utility, pass time, entertainment, local information-seeking, salient information-seeking, and financial information-seeking. We found that habits add significant explanatory power on top of motivation in explaining users’ continuance intention. Context stability of time and situation, but not location, was correlated with habit.
All Science Journal Classification (ASJC) codes
- Computer Networks and Communications
- Electrical and Electronic Engineering
- Social media