Multi-platform practices among digital patronage creators

Lee Hair; Ross Bonifacio; Donghee Yvette Wohn

doi:10.1177/13548565221104990

Multi-platform practices among digital patronage creators

Lee Hair, Ross Bonifacio, Donghee Yvette Wohn

Informatics

Research output: Contribution to journal › Article › peer-review

Abstract

Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

Original language	English (US)
Journal	Convergence
DOIs	https://doi.org/10.1177/13548565221104990
State	Accepted/In press - 2022

All Science Journal Classification (ASJC) codes

Communication
Arts and Humanities (miscellaneous)

Keywords

Creative labor
digital economy
digital patronage
Patreon
qualitative methods

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10.1177/13548565221104990

Cite this

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title = "Multi-platform practices among digital patronage creators",

abstract = "Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators{\textquoteright} multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study{\textquoteright}s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.",

keywords = "Creative labor, digital economy, digital patronage, Patreon, qualitative methods",

author = "Lee Hair and Ross Bonifacio and Wohn, {Donghee Yvette}",

note = "Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article: This study was supported by National Science Foundation; 1928627. Publisher Copyright: {\textcopyright} The Author(s) 2022.",

year = "2022",

doi = "10.1177/13548565221104990",

language = "English (US)",

journal = "Convergence",

issn = "1354-8565",

publisher = "SAGE Publications Inc.",

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T1 - Multi-platform practices among digital patronage creators

AU - Hair, Lee

AU - Bonifacio, Ross

AU - Wohn, Donghee Yvette

N1 - Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article: This study was supported by National Science Foundation; 1928627. Publisher Copyright: © The Author(s) 2022.

PY - 2022

Y1 - 2022

N2 - Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

AB - Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

KW - Creative labor

KW - digital economy

KW - digital patronage

KW - Patreon

KW - qualitative methods

UR - http://www.scopus.com/inward/record.url?scp=85130341594&partnerID=8YFLogxK

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M3 - Article

AN - SCOPUS:85130341594

SN - 1354-8565

JO - Convergence

JF - Convergence

ER -

Multi-platform practices among digital patronage creators

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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