Multi-platform practices among digital patronage creators

Lee Hair; Ross Bonifacio; Donghee Yvette Wohn

doi:10.1177/13548565221104990

Multi-platform practices among digital patronage creators

Lee Hair, Ross Bonifacio, Donghee Yvette Wohn

Informatics

Research output: Contribution to journal › Article › peer-review

Abstract

Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

Original language	English (US)
Pages (from-to)	1438-1456
Number of pages	19
Journal	Convergence
Volume	28
Issue number	5
DOIs	https://doi.org/10.1177/13548565221104990
State	Published - Oct 2022

All Science Journal Classification (ASJC) codes

Communication
Arts and Humanities (miscellaneous)

Keywords

Creative labor
Patreon
digital economy
digital patronage
qualitative methods

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10.1177/13548565221104990

Cite this

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title = "Multi-platform practices among digital patronage creators",

abstract = "Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators{\textquoteright} multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study{\textquoteright}s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.",

keywords = "Creative labor, Patreon, digital economy, digital patronage, qualitative methods",

author = "Lee Hair and Ross Bonifacio and Wohn, {Donghee Yvette}",

note = "Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article: This study was supported by National Science Foundation; 1928627. Publisher Copyright: {\textcopyright} The Author(s) 2022.",

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AU - Hair, Lee

AU - Bonifacio, Ross

AU - Wohn, Donghee Yvette

N1 - Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article: This study was supported by National Science Foundation; 1928627. Publisher Copyright: © The Author(s) 2022.

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Y1 - 2022/10

N2 - Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

AB - Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

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Multi-platform practices among digital patronage creators

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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