Multi-platform practices among digital patronage creators

Lee Hair, Ross Bonifacio, Donghee Yvette Wohn

Research output: Contribution to journalArticlepeer-review


Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators’ multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study’s findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.

Original languageEnglish (US)
Pages (from-to)1438-1456
Number of pages19
Issue number5
StatePublished - Oct 2022

All Science Journal Classification (ASJC) codes

  • Communication
  • Arts and Humanities (miscellaneous)


  • Creative labor
  • Patreon
  • digital economy
  • digital patronage
  • qualitative methods


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