TY - JOUR
T1 - One Click, Many Meanings
T2 - Interpreting Paralinguistic Digital Affordances in Social Media
AU - Hayes, Rebecca A.
AU - Carr, Caleb T.
AU - Wohn, Donghee Yvette
N1 - Publisher Copyright:
© 2016 Broadcast Education Association.
PY - 2016/1/2
Y1 - 2016/1/2
N2 - In this study we conceptualize cues in social media that require a single click (e.g., Likes, Favorites) as paralinguistic digital affordances (PDAs). Why do people use PDAs and how do they interpret them when they are the recipient? Through focus groups (N = 25) and interviews (N = 26) we address these research questions within a uses and gratifications framework. Using adaptive structuration theory as a lens for analysis, we examine both faithful and ironic uses of PDAs, finding they contribute more than phatic communication and may indicate just as much about the relationship between sender and receiver as they do content.
AB - In this study we conceptualize cues in social media that require a single click (e.g., Likes, Favorites) as paralinguistic digital affordances (PDAs). Why do people use PDAs and how do they interpret them when they are the recipient? Through focus groups (N = 25) and interviews (N = 26) we address these research questions within a uses and gratifications framework. Using adaptive structuration theory as a lens for analysis, we examine both faithful and ironic uses of PDAs, finding they contribute more than phatic communication and may indicate just as much about the relationship between sender and receiver as they do content.
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U2 - 10.1080/08838151.2015.1127248
DO - 10.1080/08838151.2015.1127248
M3 - Article
AN - SCOPUS:84960449844
SN - 0883-8151
VL - 60
SP - 171
EP - 187
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 1
ER -