Keyphrases
Firm Performance
100%
Radicality
100%
B2B Marketing
100%
Moderated Mediation
100%
Radical Innovation
40%
Radical Innovation Performance
40%
New Product Advantage
40%
B2B Context
40%
Manufacturing Firms
20%
Survey Data
20%
New Product Development
20%
Negative Impact
20%
Mediating Effect
20%
Product Sales
20%
Contrarian
20%
Innovative Products
20%
Business-to-business
20%
Customer Value
20%
B2B Firms
20%
Multi-informant Approach
20%
Moderated Mediation Effect
20%
Service Firms
20%
Industry Type
20%
Customer Resistance
20%
Social Sciences
Firm Performance
100%
Commercialization
20%
Sales
20%
Simultaneous Engineering
20%
Survey Analysis
20%
Spanish
20%