Questions of ethics and performance arise for medical marketers in the 1990s

Bernadette Longo, Brian Paris

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)29-35
Number of pages7
JournalJournal of hospital marketing
Issue number1
StatePublished - Feb 11 1992
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Health Policy
  • Marketing

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