Original language | English (US) |
---|---|
Pages (from-to) | 19-26 |
Number of pages | 8 |
Journal | Business Horizons |
Volume | 42 |
Issue number | 1 |
DOIs | |
State | Published - 1999 |
Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing