Serial integration, real innovation: Roles of diverse knowledge and communicative participation in crowdsourcing

Yao Sun, Ann Majchrzak, Arvind Malhotra

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Despite a burgeoning public and scholarly interest on open innovation and crowdsourcing, how to enable members of online temporary crowd to maintain knowledge integration and innovation remains underexplored. This study seeks to understand the ways in which online crowd members collectively generate more innovative and serial integrative solutions to crowdsourced open innovation challenges. Analyzing 3,200 unique posts generated by 486 participants of 21 organization-sponsored online crowdsourcing innovation challenges, this research demonstrates that crowd members contribute more innovative solutions when being exposed to explicitly shared diverse knowledge, and that crowd members' communicative participation acts as a catalyst for the production of both innovation and serial knowledge integration. Findings suggest that managers who seek to generate knowledge integration and innovation should endeavor to implement systems that afford high-level communicative participation, as well as encourage crowd members to make their diverse knowledge explicit while minimizing their cognitive load in knowledge sharing.

Original languageEnglish (US)
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages4921-4929
Number of pages9
ISBN (Electronic)9780998133140
StatePublished - 2021
Externally publishedYes
Event54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: Jan 4 2021Jan 8 2021

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January
ISSN (Print)1530-1605

Conference

Conference54th Annual Hawaii International Conference on System Sciences, HICSS 2021
CityVirtual, Online
Period1/4/211/8/21

All Science Journal Classification (ASJC) codes

  • General Engineering

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