Shoot for the 'stars'

Jose C. Casal

Shoot for the 'stars'

Jose C. Casal

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Hospitals should hire worker types most likely to satisfy patients.

Original language	English (US)
Pages (from-to)	22-26
Number of pages	5
Journal	Marketing Health Services
Volume	16
Issue number	2
State	Published - Jun 1996
Externally published	Yes

All Science Journal Classification (ASJC) codes

Health Policy
Marketing

Cite this

@article{5a503093bc4c45d087ad2e0134f8684e,

title = "Shoot for the 'stars'",

abstract = "Hospitals should hire worker types most likely to satisfy patients.",

author = "Casal, \{Jose C.\}",

year = "1996",

month = jun,

language = "English (US)",

volume = "16",

pages = "22--26",

journal = "Marketing Health Services",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Shoot for the 'stars'

AU - Casal, Jose C.

PY - 1996/6

Y1 - 1996/6

N2 - Hospitals should hire worker types most likely to satisfy patients.

AB - Hospitals should hire worker types most likely to satisfy patients.

UR - https://www.scopus.com/pages/publications/3343003561

UR - https://www.scopus.com/pages/publications/3343003561#tab=citedBy

M3 - Article

C2 - 10160390

AN - SCOPUS:3343003561

SN - 1094-1304

VL - 16

SP - 22

EP - 26

JO - Marketing Health Services

JF - Marketing Health Services

IS - 2

ER -

Shoot for the 'stars'

Abstract

All Science Journal Classification (ASJC) codes

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