Social Support in Digital Patronage: OnlyFans Adult Content Creators as an Online Community

Jirassaya Uttarapong, Ross Bonifacio, Rae Jereza, Donghee Yvette Wohn

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

OnlyFans is a digital patronage platform where independent creators provide exclusive content to their audiences for a monthly subscription fee. However, the platform affords creators limited resources to build their audiences, which is crucial to their success on the platform. Drawing on 15 semi-structured interviews with OnlyFans adult content creators, this study finds that creators must navigate the platform's limitations through community building with fellow creators. Specifically, they engaged in computer-mediated communication with fellow creators to solicit, and provide, forms of social support. Our study thus sheds light on the social strategies that workers in the gig economy employ to overcome platform constraints.

Original languageEnglish (US)
Title of host publicationCHI 2022 - Extended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450391566
DOIs
StatePublished - Apr 27 2022
Event2022 CHI Conference on Human Factors in Computing Systems, CHI EA 2022 - Virtual, Online, United States
Duration: Apr 30 2022May 5 2022

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2022 CHI Conference on Human Factors in Computing Systems, CHI EA 2022
Country/TerritoryUnited States
CityVirtual, Online
Period4/30/225/5/22

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Keywords

  • OnlyFans
  • collaboration
  • computer-mediated communication
  • content creators
  • digital patronage
  • online community
  • social support

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