@inproceedings{50ca9d0c153344f5a1e59acd8dbde121,
title = "Socio-Physical analytics: Challenges & opportunities",
abstract = "In this paper, we argue for expanded research into an area called Socio-Physical Analytics, that focuses on combining the behavioral insight gained from mobile-sensing based monitoring of physical behavior with the inter-personal relationships and preferences deduced from online social networks. We highlight some of the research challenges in combining these heterogeneous data sources and then describe some examples of our ongoing work (based on real-world data being collected at SMU) that illustrate two aspects of socio-physical analytics: (a) how additional demographic and online analytics based attributes can potentially provide better insights into the preferences and behaviors of individuals or groups (in terms of movement prediction and understanding of physical vs. online interactions), and (b) how online and physical interactions can help us discover latent characteristics of physical spaces and entities.",
keywords = "Information fusion, Mobile sensing, Social media analytics",
author = "Archan Misra and Kasthuri Jayarajah and Shriguru Nayak and Prasetyo, {Philips Kokoh} and Lim, {Ee Peng}",
year = "2014",
doi = "10.1145/2611264.2611265",
language = "English (US)",
isbn = "9781450328258",
series = "WPA 2014 - Proceedings of the 2014 ACM Workshop on Physical Analytics, Co-located with MobiSys 2014",
publisher = "Association for Computing Machinery",
pages = "19--24",
booktitle = "WPA 2014 - Proceedings of the 2014 ACM Workshop on Physical Analytics, Co-located with MobiSys 2014",
note = "2014 ACM Workshop on Physical Analytics, WPA 2014 at ACM MobiSys 2014 ; Conference date: 16-06-2014 Through 16-06-2014",
}